If you’re not selling gift cards on your online store, you should be

In doing some last-minute gift buying for the Lucid team, I thought it would be fun to support clients we work with and was surprised to see how few stores sell gift cards on Shopify.

This is a super low-hanging fruit optimization for ecommerce merchants!

Gift cards make great gifts because they enable the recipient to choose their present. And they’re delivered instantly via email.

And, for merchants, you get paid in full upfront long before you need to ship the goods—and the full balance of the gift card may never be used.

Lastly, while Shopify offers native support for gift cards, the cards are delivered to the buyer—not the recipient. I highly recommend looking at Rise.ai if you’re planning to sell gift cards (and their loyalty offering is solid, too!).