“Media Champions” Interview
A brief chat about the importance of authentic storytelling, community-building, and some of the changes I am seeing in how consumers are interacting with brands’ websites.
This week, I chatted briefly with MaryTherese Griffin of DailyAdBrief.com about the importance in ecommerce of authentic storytelling, community-building, and some of the changes I am starting to see in how consumers interact with brands’ websites—and where they’re ultimately making their purchases.
Full details at https://dailyadbrief.com/shows/media-champions/galen-king-from-lucid/.