Topic

Growth

A collection of 26 issues

Some of the risks funded ecommerce startups face around over-designing and over-engineering for launch

For brands that have seed-funding, there is a strong tendency to get caught up in the look-and-feel and functionality of the website. Funded brands tend to quickly lose sight of factors such as nimbleness, technical debt, and the ability to iterate quickly based on analytics and data.

Are you losing customers to Amazon because you don’t show shipping times?

I have often found myself browsing a beautiful online store—about to click “Add to Cart”—when I hesitate. I think to myself: “how long will it take for this thing to arrive?” (Not to mention, “what happens if I don’t like it or it’s the wrong size or color?”—more on that later.)

Are you wearing too many hats in your organization?

How many of you wear the hat of “ecommerce manager” on top of your official title—such as COO, CMO, CTO, Marketing Manager, Designer, Founder, CEO…? You are not alone.

Profit-sharing within an agency organization

Does anyone have great examples of simple, well-structured bonus plans, phantom stock options, profit-sharing, etc. for digital agencies?

If you’re not selling gift cards on your online store, you should be

Gift cards make great gifts because they enable the recipient to choose their present. And they’re delivered instantly via email.

The Foodbank Project, Five Years On

I originally created The Foodbank Project as an evenings-on-the-couch side-project. It was an experiment to use my skills and knowledge from Lucid to see if it would be possible to build an e-commerce website using Shopify as a platform to run a charity—where every product purchased is given away.