Topic

Marketing

A collection of 12 issues

“Media Champions” Interview

A brief chat about the importance of authentic storytelling, community-building, and some of the changes I am seeing in how consumers are interacting with brands’ websites.

Are you leveraging email flows and automations on your store?

When I audit ecommerce brands, one of the first things I look at is their email and SMS automation flows. What I often find is that brands are barely using any flows or automations or, if they are, they’re not AB testing or tweaking and optimizing the flows for continual, iterative improvements.