How can you expect to produce beauty and harmony if your marketing team isn’t “singing from the same song sheet”?
In order to maximize marketing performance, you need to reach the right audience at the right time with the right message.
Topic
Positioning
A collection of 5 issues
If your ROAS is slipping, it’s not too late to optimize brand positioning, content, and storytelling!
Imagine you have 5 seconds to capture visitors’ attention—and convert them from “I’ve never heard of this company” to “I love them so much I’ll buy whatever they’re selling!”
The paradox of increasingly “powerful” ecommerce tools and realizing ultimate potential
As tools become more powerful, they also become more complex, which means less users are able to take advantage of that power. True power comes from leveraging simpler, more elegant, more pragmatic systems that combined enable outcomes that are greater than the sum of the parts.
Building strong foundations with Shopify based on the fundamental principles of ecommerce success—part 2
If you are not building your business on a foundation of core ecommerce fundamentals, you are wasting time, money, headspace, and resources. You are likely focusing on the minutiae and things that don’t matter now.
What is the best Shopify agency—based purely on their positioning statement?
A roundup of the positioning statements of many of the top Shopify agencies. Who would you choose to work with based on positioning alone?