Topic

Shopify

A collection of 23 issues

Sustainable ecommerce growth has a complexity problem

We need to get back to basics. We need to have a relentless focus on simplicity—on foundational best-practices. We need to eliminate as many of the moving parts as possible to make it easier to diagnose problems and easier to identify the squeaky wheel or where to apply the grease.

Beware of the hidden costs of complexity

The more unknown unknowns there are in a design brief or system requirements, the more time is required to understand the core problems in order to design a suitable solution. Keeping things lean enables you to stay nimble, iterate faster, and grow more sustainably.

Okendo Partner Spotlight Series: The Evolution of Shopify

Earlier this year, I chatted with Rachel Tyers, VP of Strategic Partnerships at Okendo, about my journey launching one of the first Shopify agencies in the world, developing research-backed strategies for our clients, and how the Shopify/partner agency relationships have evolved over the years.

Are you leveraging email flows and automations on your store?

When I audit ecommerce brands, one of the first things I look at is their email and SMS automation flows. What I often find is that brands are barely using any flows or automations or, if they are, they’re not AB testing or tweaking and optimizing the flows for continual, iterative improvements.

Shopify is dead, long live Shopify!

The biggest announcement to come out of Unite 2021 is Shopify Online Store 2.0—one of the most significant updates to the Shopify platform to date!

The Lucid Design Store Project, Part 2: Gift Cards

While it’s trivially simple to generate gift cards inside Shopify and send the codes by email, Slack, or whatever, it’s not the best experience for the recipient.

The Lucid Design Store Project, Part 1

The Lucid Design Store is our agency’s online shop selling t-shirts, notebooks, pencils, and some of the books we have inspired us and that should be must-reads for our clients and new hires.

If you’re not selling gift cards on your online store, you should be

Gift cards make great gifts because they enable the recipient to choose their present. And they’re delivered instantly via email.

Which is Better for Wholesale on Shopify—Separate B2B and B2C or One Combined Store?

A big question for brands selling wholesale (whether on Shopify or Shopify Plus) is whether it is better to run a single store or separate stores.

Some quick thoughts on whether to simply migrate to Shopify or to use it as an opportunity for a design refresh

Once you have decided to make the move to Shopify, it’s worth thinking about your goals for the migration. Do you want to simply replatform with bare minimum changes to simply get up and running on Shopify as quickly as possible?